Jake Paul Enters the Nicotine Pouch Market with SESH+

Jake Paul is making his mark on the nicotine pouch industry through a new collaboration with SESH+, introducing a limited-edition product called Sesh Reserve.

Announced on October 12, 2026, the partnership brings together the American nicotine pouch brand and Paul's lifestyle venture, Paul Reserve. But unlike a typical celebrity endorsement, Jake Paul's connection to SESH+ goes beyond promoting a product.

What Is Jake Paul's Sesh Reserve?

Sesh Reserve is a limited-edition nicotine pouch developed through the collaboration between SESH+ and Paul Reserve.

The product features a lemon-forward flavor with a cooling finish and comes in three nicotine strengths:

• 4mg nicotine per pouch
• 6mg nicotine per pouch
• 8mg nicotine per pouch

The collaboration also introduces exclusive co-branded packaging, combining the identities of SESH+ and Paul Reserve.

Jake Paul and His Investment in SESH+

Jake Paul's involvement with SESH+ extends beyond a traditional celebrity endorsement. Through AntiFund, Paul is an investor in the company, while the Sesh Reserve launch represents a separate co-branded collaboration between Paul Reserve and SESH+.

This makes the Sesh Reserve launch particularly interesting. Rather than creating a completely new nicotine pouch company, Paul is working with an established brand that already has a growing presence in the United States.

Founded in 2021 and headquartered in Austin, Texas, SESH+ has expanded its retail distribution while developing a range of tobacco-free nicotine pouches.

The collaboration introduces the brand to Jake Paul's large online audience and brings additional attention to the increasingly competitive American nicotine pouch market.

Explore SESH+ Nicotine Pouches at PouchPoint

Beyond its latest limited-edition release, SESH+ has an established range of tobacco-free nicotine pouches, offering several flavors and nicotine strengths.

The brand's regular lineup includes:

• Mint: A refreshing mint profile with cooling notes.
• Wintergreen: A distinctive, slightly sweet wintergreen flavor.
• Mango: A tropical fruit-inspired alternative.
• Raspberry Lemon: A combination of berry and citrus flavors.
• Clear: An unflavored option.

At PouchPoint.com, adult customers can explore the available SESH+ nicotine pouch selection and compare flavors, nicotine strengths and product specifications.

Orders are processed and shipped from our U.S. warehouse in Tennessee, with free shipping on qualifying orders over $50.

Explore the available SESH+ nicotine pouches at PouchPoint.com.

WARNING: This product contains nicotine. Nicotine is an addictive chemical. For adults 21+ only.